BNP Paribas : Visual IR, a strategic database for the Group

Published on Monday, March 23rd 2009

“Visual IR allows us to gather strategic qualitative data on investor profiles under optimal conditions of confidentiality […].
Thanks to Visual IR, I am able to respond instantly to all types of requests from management with reliable, relevant information.”

Olivier Vella, IR Marketing Manager, BNP Paribas

BNP Paribas has been using Visual IR since August 2007.
The software offers the IR department added value in their daily activities: it ensures that their reports to executive management are more responsive and accurate, helps them prepare more efficiently for meetings and allows them to measure the results of their actions.
Visual IR offers the team a powerful collaborative platform that brings together all necessary up-to-date information in a single database. This permits the IR department to guarantee the accuracy of the information it releases – an important consideration since they play a strategic role vis-à-vis the Group’s investors.

Which institutions did we meet with most frequently during the last six months? Who are our priority contacts for upcoming road shows? What is the history of the investor/Group relationship?

BNP Paribas’ executive management requires the ability to consult the complete history of an institution at any time. Visual IR provides comprehensive client contact sheets containing relevant information on all forms of interaction with the institution in question in recent years, whether formal or informal, including e-mails, physical meetings, telephone discussions, etc.

“The ability to send out targeted or mass mailings via e-mail and keep a record of these exchanges is a priority for us. Visual IR provides an exhaustive history [...].
Visual IR also supports precise, customisable queries that are easily adaptable to internal and external needs (recent news, markets, etc.). This makes the results more relevant for management.” Olivier Vella